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Every claim traces to a retrievable source

Research-grade answers,
without the six-week wait

Describe your business question in plain language. InsightAI structures it with TOSCA, decomposes it into a MECE issue tree, runs the research, and returns findings where every claim carries its source, its confidence and its method.

Start Free BriefBook Platform Demo
10 min
From question to submitted brief
4–12 h
Desk research turnaround
100%
Claims with cited provenance

Why teams choose InsightAI

Speed is the easy part. What makes AI research usable is being able to show where every number came from.

  • Structured before it is answered

    TOSCA framing and a MECE issue tree turn a vague business question into a research design, so you find out what you actually need to know.

  • Provenance on every claim

    Each synthesised statement carries its source, publication and retrieval dates, the supporting passage and a credibility band. Contradictions are surfaced, not smoothed over.

  • Costs as ranges, up front

    A dynamic min–max estimate with a breakdown before you commit — never a single number that quietly becomes a floor.

  • Research-ops oversight built in

    A Research Lead reviews and approves. AI recommendations are always explained and always overridable, and every override is logged with its reason.

Built for three kinds of team

  • SMB marketing lead

    You need an answer, not a methodology course

    Describe the decision you are facing in plain language. The platform picks the method, shows the cost range, and a Research Lead checks the design before anything is fielded.

    Start a free brief

  • Enterprise insights team

    You have briefs, standards and a tracker to protect

    Upload existing briefs for parsing, keep tracking wording locked across waves, and hand stakeholders a report where every finding links back to the problem statement.

    See the methodology

  • Research agency

    You need throughput without losing rigour

    Run desk research, quant fieldwork and qual sessions in one place, with questionnaire auditing and measurement governance applied before launch rather than after.

    Explore capabilities

What runs under the hood

From a business question to a MECE issue tree

TOSCA framing extracts the trouble, owner, success criteria, constraints and actors, then decomposes the question into mutually exclusive branches — including a null hypothesis, always.

HypothesisArgumentSub-argumentEvidence

Research readiness is scored before submission, so a vague brief is refined rather than fielded.

Ready — 82Needs refinement — 61Too vague — 38

Start with the question you actually have

No methodology expertise needed. You will see the cost range and the proposed design before anything is commissioned.

Start Free Brief