Capabilities & solutions
Four research modes in one platform, with research-ops oversight across all of them.
Capabilities
Secondary research
Query decomposition across web, news, social, filings, review platforms and academic databases, synthesised under strict RAG with a source diversity score.
Quantitative fieldwork
AI questionnaire generation with design validation, respondent targeting, live quality screening, cross-tabs at 95% CI and key-driver analysis.
Qualitative sessions
Video focus groups and depth interviews with consent capture, observer rooms, stimulus sharing and multimodal affect analysis.
Descriptive tracking
Cross-sectional, longitudinal and omnibus designs with wording locked across waves so a trend break is never mistaken for a finding.
Common use cases
Brand health & tracking
Wave-on-wave tracking with significance markers and explicit tracking-break annotation.
Concept & product testing
Monadic and sequential designs with measurement governance applied before launch.
Market entry & sizing
Desk research first, primary research only where coverage is genuinely thin.
Category & shopper understanding
Qual and quant combined, with semiotic and motivational analysis layered on.