Pricing
Every study is quoted as a min–max range with a breakdown before you commit. We do not publish a single number that quietly becomes a floor.
Self-serve
From ₹45,000 per study
Secondary-only studies and small quantitative samples. Pay per study, no commitment.
- TOSCA framing and issue tree
- Desk research with full provenance
- Research Lead design review
- PDF report with AI disclosure
Programme
Most chosenCustom annual
Ongoing tracking, multi-market fieldwork and qualitative sessions with a named Research Lead.
- Everything in Self-serve
- Quantitative fieldwork and cross-tabs
- Video focus groups and interviews
- Wave tracking with locked wording
- Knowledge graph across studies
Enterprise
Custom annual
For teams with existing standards, brand guidelines and integration requirements.
- Everything in Programme
- API access and webhooks
- SSO and workspace governance
- Report branding
How the estimate works
Cost is recalculated as you build the brief, and is always shown as a range with a breakdown explaining what drives the high end — sample size, market count, incidence rate and language coverage. The timeline is shown as a gauge alongside it. Both update within half a second of a change, so you can see the cost of a decision while you are making it.